Videos are the present and the future! It is estimated that 80% of the internet will be video by 2022. Video is short, digestible, and engaging - consumers love it. Marketers should engage in video marketing because it tells a story, has great ROI, increases awareness, and helps you stay ahead of the competitors.

YouTube is the world’s second largest search engine. Almost 500 billion hours of video is watched on YouTube every day. YouTube is valuable for marketing because it can help you reach new and existing audiences, build your traffic and brand awareness and boost search engine rankings. YouTube videos can be embedded on social media and email - creating shareability and credibility.

Get your brand discovered through video by creating a marketing strategy for YouTube. Understand your audience and create a consistent strategy for engaging content. Collaborate and participate - they will help you move beyond your existing pool of viewers. Ensure that the video links back to your website and has a clear CTA.

YouTube SEO is possible through critical analysis and passionate attention to detail. A long strategy for keyword research and creating engaging content to match your audience’s preferences is the first step. Optimizing the video’s title and description comes next, followed by tracking their performance. The first 48 hours are crucial! User engagement is the other important piece to YouTube SEO - more engaging videos rank better.

Conduct keyword research keeping in mind the audience’s preferences and the competitive landscape. With the help of this keyword research, optimize a video’s title, description, tags and annotations to make it more discoverable. Track views, engagement, subscribers, and ranking - and revise your strategy accordingly.