WhatsApp Marketing Services with the Business API

The WhatsApp Business app is free and suits small teams replying from one phone. The WhatsApp Business Platform (API) suits businesses that need broadcasts to opted-in customers, multiple team members, chatbots and integration with a CRM or store. Messages on the platform are charged per message by category.

No. WhatsApp’s Business Messaging Policy requires that people have given you their number and opted in to receive messages from your business. The opt-in must clearly name your business. Messaging people without opt-in leads to blocks and reports, which can restrict your number.

Since July 2025, Meta charges per delivered template message, with rates depending on the category (marketing, utility or authentication) and the recipient’s country. Replies within 24 hours of a customer message are free, as are utility templates sent in that window. We explain the expected costs before any campaign.

Verification badges on WhatsApp are granted by Meta, for example through Meta Verified for business, and depend on eligibility and Meta’s review. We help you complete business verification and prepare your profile, but the badge decision is Meta’s.

Templates are pre-approved message formats you use to start a conversation or message a customer after the 24-hour service window has closed. They are grouped as marketing, utility or authentication. Meta reviews each template, so we write them to follow its guidelines.

Yes. We can add a chat button and opt-in to your website, send order confirmations and delivery updates from your Shopify or WooCommerce store, and push new leads into your CRM, so your team sees every conversation in one place.