Becap Technologies is an Indian business process outsourcing company that provides cost-effective, timely outsourcing solutions to its clients. We designed and built a responsive WordPress website that explains its services clearly and helps prospective clients start a conversation.
Project overview
Companies that outsource processes are handing over work that affects their own customers, so they research a partner carefully. A decision-maker will usually read the services, look for signs of experience and quality focus, and check how easy it is to reach someone before sending a requirement.
Becap Technologies needed a website that presents its outsourcing services in plain language, reflects its long-standing commitment to quality and gives business visitors an obvious next step. The audience is mostly professionals browsing during work hours on desktops, though the site also had to work well on phones.
The challenge
The core problem was making a service-heavy B2B business easy to understand and easy to contact.
- Explaining intangible services: outsourcing work is hard to picture, so each service needed a short, clear description of what the client gets.
- Showing reliability: prospective clients look for experience and a quality focus before they trust a partner with their processes.
- A clear call to action: visitors who are ready to discuss a project needed a quick way to send an enquiry.
- Room to grow: the site had to accept new service pages as the company’s offering changes.
Our approach
- Discovery and structure: we organised the outsourcing services into logical groups and planned a menu that leads business visitors to the service they need.
- Design: we created a professional, uncluttered layout with clear headings, short paragraphs and visible contact buttons.
- WordPress build: we developed a dynamic site so the Becap team can add or edit service pages from the dashboard.
- On-page SEO basics: we gave each service page its own title, heading and description so searches for specific outsourcing services can land on the right page.
- Testing and launch: we tested every page and form on desktop and mobile browsers and delivered the website in 15 days.
What we delivered
- A responsive, mobile-friendly WordPress website
- A home page summarising the company and its outsourcing services
- Individual service pages describing each process the company handles
- An about page focused on the company’s quality commitment and working approach
- Enquiry forms and contact details on key pages
- An editable setup for adding new services and updates
- An SEO-friendly page structure
Technology and why we chose it
We built the site on WordPress with PHP and a MySQL database. HTML5 and CSS3 form the markup and styling, Bootstrap provides the responsive grid, and JavaScript and jQuery handle navigation and interactive parts of the pages.
For a B2B services company, WordPress makes content changes simple, so service pages can be kept accurate without a developer. The stack is widely supported, quick to host and easy to secure through regular core and plugin updates.
What this project shows
- Outsourcing and BPO firms benefit from one page per service, so each prospect can read only what applies to them.
- Plain language works better than jargon when a business is explaining processes to potential clients.
- A visible enquiry option on every service page shortens the path from research to first conversation.
Need a professional website for your services business? See our website design and development services or talk to our team.
